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This book covers a wide array of subjects including: 
- When artists should consider hiring a manager 
- How to prepare for radio tours and interviews 
- The importance of PROPER live performance training
 - How to sell sponsorships for live shows and CD releases 
- Building fanbases with e-mail marketing and Social Media 
- How to go about hiring a booking agent 
- How artists can better communicate with the media, plus much more!